About Us

Mission Statement

Allen Media is a multifaceted company whose focus is on providing both agriculture and the general market listening audience information pertinent to life in the Northwest. For 24 years the Northwest Ag Information Network has provided daily agriculture news, empowering business decisions that directly affect the Northwest producer's bottom line, yet as more and more people migrate from the suburbs and the cities opting for a rural setting, general consumer information regarding the nuances of a Western lifestyle becomes imperative. We focus on bridging the gap between today's farmers and the consumer who are both listening to our programs. In addition to radio we use print, this web site and special events to reveal agriculture's optimistic story to an uninformed public.

Network Profile

Allen Media, Inc. d.b.a. Northwest Ag Information Network is a Twenty four (24) year old network with 70+ affiliate radio stations, throughout Idaho, Oregon, Washington and Northern California. In addition network programs can be found on line at www.AgInfo.net.

Each affiliate radio station airs up to 10 of our Agriculture and Natural Resource related news programs plus in weather sensitive areas, seasonal evening frost warnings and twice daily Ag weather forecasts are provided.

To cover the three-state region up-close and personal we have news offices strategically positioned. Spokane WA, just North of the Palouse, Cashmere, WA in Central WA, Pasco WA in the Columbia Basin, Boise, ID and Pendleton, OR. The network has three full time broadcasters, Bob Hoff, Bill Scott and Greg Martin along with four part time broadcasters Jeff Keane, Becky O'Brien, Linda Moran and Susan Allen.

Bob Hoff is a long time voting member of National Association of Farm Broadcasters (NAFB) and Kelly Allen is a past NAFB board member and National Director.

In addition the network produces lifestyle programs, Vine to Wine, hosted by Linda Moran, American Rancher with Jeff Keane and  Becky O'Brien and the Food Forethought commentary by Susan Allen.

Listener Coverage

General Market Audience
3.3 million potential non-metro listeners (The 3.3 million does not count our metro affiliate station coverage in Boise, Portland, Seattle/Tacoma)

Agribusiness Audience
According to the most recent Ag Census, there are 100,989 farms and ranches in the three state region. The Network's primary targeted listeners are the Class 1A Farmers and Ranchers (Operators who gross over $100,000 a year) and Agribusiness professionals who support this industry (The Influencers).


Annual Northwest Farm Production expenses total $10.7 Billion

Network area of coverage includes:

4.1 million head of Cattle
750,000 head of Dairy Cows
4.4 million Acres of Wheat
571,000 Acres of Potatoes
340,000 Acres of Orchards
2 million Acres of Alfalfa
(Census of Agriculture)